Explore tomorrow’s food delivery experience

In April 2025, I participated in the Luni Design Contest, an annual competition where students and freshly graduated designers compete to design iOS applications.

With 50 participants and just 6 days to compete, it was for me the perfect opportunity to express my creativity, measure myself against other talented designers, and receive feedback from industry professionals.

The brief asked us to design the mobile experience for InstantMeal, a futuristic food service where personalized meals come in cube form. Users could create custom combinations, order remotely, and pick up their meals at stations across busy public spaces.

The main challenge was designing for a specific scenario - helping Léa, a busy consultant, handle stock shortages and grab her order between trains in just minutes.

After reading the brief, I started by benchmarking delivery applications on Mobbin to analyze existing flows, understand the different steps and screens that users typically encounter.

I studied how apps like Uber Eats, CHOPT and others handle distributor selection, ordering, customization, and pickup processes.

This research helped me identify common patterns, giving me a solid foundation to build upon for InstantMeal's unique cube-based experience.

I started by crafting 2-3 main screens, but quickly realized I needed to refocus on respecting the user scenario to ensure Léa could successfully order her cubes.

I defined each screen with a clear description of what Léa would be doing, the purpose of the interface, and the elements that compose it along with their behaviors.

For each screen, I also listed all possible actions available to the user, making sure every step of her journey was covered - from handling stock shortages to confirming her pickup location at Platform B.

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For the visual identity, I chose a neutral and serious design approach to match our target users - busy professionals who value efficiency and clarity over flashy aesthetics. I kept the interface clean and functional, prioritizing readability and quick decision-making.

For the visual assets, I used ChatGPT to generate cube images, starting with the logo until I found a version that felt right. From there, I created variations for different dishes in the same style, ensuring visual consistency across the app.

I then focused on three key screens of the experience where I added the illustrations, subtle gradients, and refined color palette to bring the concept to life while maintaining the clean, professional aesthetic.

A few weeks later, I received the exciting news that I was selected among the top 15 finalists! I was invited to Bordeaux for the awards ceremony, which was an incredible opportunity to meet other talented designers and exchange with passionate people of my age.